ICE
BATH
HARRY.
Every day, Harry gets in the ice bath. Through discipline, commitment and consistency, he has created a space people trust — a place where recovery and self-respect are demonstrated, not discussed.
TRUST
BUILT
IN PUBLIC.
The ice bath is not the story. The work is. Harry’s mission is to normalise conversations around mental health, addiction recovery and personal growth — proving that small daily actions can lead to massive life change.
The community returns daily because the format is honest and consistent. That consistency has built compounding audience trust — the kind brands can’t manufacture and can only become part of by earning a place in the story.
Brands that partner with Ice Bath Harry become part of a system people already believe in. A system where reach is earned.
BUILT ON
THREE
PILLARS.
Every collaboration is assessed against the same framework. These aren’t values for the sake of it — they’re the standard that makes the audience trust what Harry touches.
Integration,
Not Interruption
Partners don’t interrupt the content. They become native to it. The audience should feel the brand belongs — not that it was placed.
Showing Up
Daily
The work happens every day. Partners benefit from repeated, compounding exposure built into a daily ritual — not a one-off moment.
Recovery &
Brand Loyalty
Alignment with mental health, self-respect and personal growth translates directly into meaningful brand loyalty among an audience that values credibility.
HOW TO
PARTNER.
Content
Partnerships
Brand presence embedded directly into Harry’s daily content system across TikTok, Instagram and Facebook. From visual integration in the daily ritual to dedicated branded content woven into ongoing narratives — your brand becomes part of the format the audience already returns to every day.
Live
Activations
The Ice Bath Harry ethos brought out of the feed and into the real world. From pop-up experiences and brand launches to multi-day tours and flagship events with full documentary capture — audiences don’t just watch, they take part.
Brand
Consultancy
Access to genuine lived experience that brands can learn from. Harry helps shape narratives and campaigns that resonate with real audiences — ensuring tone, language and positioning feel grounded rather than performative.
Public
Speaking
Keynote and educational talks focused on recovery, discipline and sustained personal change. Delivered in workplace environments, educational institutions and public forums — structured to challenge and inform audiences with clarity and credibility.
Leadership
Reflection Sessions
Structured reflection sessions for founders, senior leaders and leadership teams operating under pressure. Designed to create space for honest thinking, personal accountability and clearer decision-making.
Media & Documentary
Collaboration
Collaboration with production and media teams on documentary, editorial and long-form storytelling projects rooted in lived experience. Considered on a case-by-case basis.
THE
AUDIENCE
PROFILE.
65.9% of the audience sits within the 25–44 age range — peak years for health decisions, lifestyle investment and long-term brand loyalty.
Male / ~45% Female. Broad, brand-safe appeal without niche skew — a genuine cross-audience reach in the health and self-improvement space.
Secondary growth across United States, Australia and Ireland. English-speaking audience with strong cultural alignment to fitness, mental health and self-improvement.
The repeatable daily format has conditioned intentional return viewing — building long-term audience stability and programmatic retention loops across all three platforms.
TikTok (216K / 10M views), Instagram (121K / 6.2M views), Facebook (52K / 4.3M views) — system-level distribution across multiple algorithms.
COMMUNITY
CREDENTIALS.
The trust Harry has built isn’t hypothetical. It’s been stress-tested in structured, high-accountability environments.
Baton of Hope
Tour 2025
Harry contributed to this UK-wide suicide prevention initiative, delivering a structured message around addiction recovery, personal accountability and the discipline required to rebuild mental stability.
HMP Erlestoke
Recovery-focused sessions delivered to both inmates and prison staff within His Majesty’s Prison Service. For staff, an educational session on the neurological and psychological drivers of addiction.
Let’s Get Talking
About Suicide
Invited to contribute a lived-experience perspective on addiction recovery, mental health and suicide prevention. Audience engagement was high, with strong post-event feedback and direct conversations following the talk.
